I just reread my post of a couple of days ago. I didn't answer the question very effectively; it is actually very simple.
If the widget you are selling provides a $10 profit and never has to be replaced, and it is all you sell; don't engage in Relevancy Marketing.
If you don't care about your customer, and feel like there is an unlimited supply of them;' don't engage in Relevancy Marketing.
If you expect immediate returns and have no patience for long-term strategies; Relevancy Marketing is not for you.
Otherwise, Relevancy Marketing makes sense. Do it.
Monday, July 16, 2007
Should I Use Relevancy Marketing - Redux
Posted by Unknown at 7:01 AM
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